Completed Projects

Assessing the longer-term impact of standardised packaging of tobacco
PIs: Martine Stead and Crawford Moodie, ISM, University of Stirling
cigarette packet health warning


The overall aim is to evaluate the longer-term response of smokers and ex-smokers to standardised packaging and how standardised packaging impacts on health inequalities in smoking. The objectives are to assess:

(1) The impact of standardised packaging on warning salience, pack appeal, harm perceptions, and cessation-related behaviours, and whether this varies by socio-economic status;

(2) Whether the warnings on standardised packs increase knowledge of the constituents in tobacco smoke, awareness and use of the stop-smoking website shown on warnings, or impact on salience, cognitive risk, avoidant and cessation-related behaviours;

(3) Any change in support for standardised packaging.

Research Team

Crawford Moodie

Ms Martine Stead