Our collaborators – Martine Stead

Martine is Deputy Director of the Institute for Social Marketing at the University of Stirling.

Martine joined ISM, formerly the Centre for Social Marketing at Strathclyde University, in 1992 after obtaining an English degree from University College London and working in health promotion.

Martine's research interests include the development of and evidence base for social marketing (particularly in the areas of substance use, diet and physical activity), the meanings of health behaviours, the evaluation of complex behaviour change interventions, and the evaluation of implementation processes.


Current projects

Involvement in the Public Health Research Consortium

For more information on the projects below, please visit Martine Stead’s profile page on the Public Health Research Consortium website accessed here.


  • Member of the PHRC Project Management Group, 2011-
  • Principal Investigator: Scoping and feasibility study to develop and apply a methodology for retrospective adjustment of alcohol consumption trend data
  • Principal Investigator: Improving flu vaccination uptake by healthcare workers: a study of implementation and attitudes
  • Co-Investigator: Plain tobacco packaging: A systematic review
  • Co-Investigator: Obesity and Alcohol use: Is there a role for dually focused intervention in young adults (18-25) to tackle unhealthy eating and heavy drinking and effectively reduce future health inequalities?
  • Co-Investigator: Exploring the impact of removing less healthy food from retail checkouts


  • Principal Investigator: How do young people engage with food branding?
  • Co-Investigator: The process and impact of change in school food policy on food and nutrient intake both in and outside of school
  • Co-Investigator: Research to support the evaluation and implementation of adult cooking skills interventions in the UK: pilot RCT with process and economic evaluation components: Phase 2

For more information on the Public Health Research Consortium please visit: www.phrc.online